The mobile industry is one of the most important industries all over the world. In fact, it keeps growing and prospering for a long period. Many Asian companies have gained recognition in this industry. Like a Chinese smartphone, Realme has gain popularity in minimal duration. A Shenzhen based mobile firm Realme is the best example of a new brand that competing well-developed brands like Xiaomi.
How the firm made it possible in a very short duration? Well, there is one simple tactic, provide more features and better value at an affordable price. So that customers can get the desired value for the money they are investing. Apparently, Realme’s founder Sky li has implemented this universal fact to create trust in the smartphone market. As a result, within a year of establishment, the firm has entered an international market as well as captured a large part of China’s market. Presently, Realme is popular in the smartphone markets of South Asian countries like India, Pakistan, Bangladesh, and Nepal. As well, it is growing the presence in the market of Egypt, Italy, Spain, France, England, and Russia.
Backstory of Realme
Today it is known as Realme but it entered the market as an OPPO Real in 2010. It was one of the sub-brands of OPPO electronics. However, the former vice president at OPPO Mr. Sky Li resigned from the post and found the independent smartphone company, Realme.
That’s how Realme started in 2018, with a new brand logo and new vision to provide stylish yet new technology-based smartphones. Just in one year, it entered officially in the Chinese market with brand new models Realme X and Realme X lite. By the end of the year 2019, the firm had successfully entered 20 smartphone markets. Includes China, India, Southeast Asia, and Europe. As well, become the no. 1 emerging brand.
About Realme
A well-known businessman Sky Li set up Realme in 2018. It is based on the vision to provide new generation smartphones having superior experience. Due to the use of cut edge technology, the newly launched Realme has successfully stood out in the market. As well, it brings the smartphone models full of trendsetting technologies, and features that give trendsetting experience at affordable prices.
With the hard work and head to head competition, Realme proved its significance in the global market. In spite of strong competitors like Samsung, Nokia, Xiaomi, and of course Oppo gained the trust of customers. In India, the firm has given a tough competition to Redmi.
The strategy to conquer over other brands
There are dozens of mobile manufacturers in China that focused on channel marketing and offline distribution. While realme focused on online from the beginning. It directly steps in the market in competition with Xiaomi neglecting other numerous small brands. On the online platform, Realme made available the mobile phones with similar features and price segment with Xiaomi. Thus, the consumer got the chance to choose between two brands. Earlier, only Xiaomi’s models were dominating the market which got a new competitor. Knowing that online shopping is preferable by many, brands sold smartphones only on an online platform for one year.
Glimpse to founders life
Sky Li is a founder of Realme who also served as a vice president of Oppo. As well, he was the head of the overseas business of Oppo for a long time. LI shared a great contribution to exploring the business of Oppo in 3 markets covering 31 countries. In 2018, he resigned and established a new brand Realme.
Later succes of Realme
Realme always amazed consumers with cut edge technology that reflects in its smartphone models. At the beginning of this year, the firm has announced a new strategy AIoT plus smartphone. It is known as dual driven strategy. With this, the firm has safe its side in changing the smartphone market. Presently, more than 35 million smartphone users use Realme’s models. As per Counterpoint global smartphone shipment, Realme is no. 7 emerging brands as well as ranks first in the international market.
The firm set an example for emerging brands. Using innovation and a unique marketing strategy, it stands in competition with its many other rivals. In fact, it is developing innovative and variety of cell phones in various ranges of price.
Jayshri is an Electronics Engineer, but her passion towards writing made her to be in this field. Apart from content writing, she loves reading, writing and surfing on various topics. In her free time, she likes to watch TV series and news. Sherlock Holmes is her all time favorite show. Jayshri loves cooking various Indian-western dishes.