The IT industry is the most demanding and top-notch sector to find a career opportunity in the 21st century. After a few years from the hyper craze to work in an IT industry many people thought it might reach the saturation level anytime soon. But, with the era of digitalization and the importance of data in our lives that isn’t going to take place for many years. The IT industry has ample job opportunities in various fields like a developer, security, project manager, etc. So, the demands for taking up short-term courses are high especially to gain knowledge on a specific field related to your job role. Responding to the situation where millions of students and young professionals can be benefited, Tim Broom and Don Pezet founded ITProTV in 2012. ITProTV provides online IT training and streams live video every day and video on demand as well. The company provides certification for many IT courses and trainees can choose from a vast no of choices based on their job role, certification type, etc. ITProTV is a subscription-based learning platform.
About Tim Broom and Don Pezet
Tim Broom studied economics from the University of South Florida and graduated in 1990. He also went to Florida Southern College to obtain a bachelor’s degree in Marketing (BS). In 2009, Tim Broom became the President of Mary Mae Financial and after a couple of years founded ITProTV with Don Pezet. He is the CEO of the company.
Before co-founding ITProTV, Don Pezet worked as a Training Manager at New Horizons Computer Learning Center of North Florida. He was associated with that job for twelve years and left in 2013. Currently, he is an Edutainer at ITProTV and Shows Host at EdutainmentLIVE.
How ITProTV was founded?
Before founding ITProTV, both the founders were running some authorized brick and mortar training centers. But, their goal was to build a larger business with recurring revenue. And, it wasn’t going to happen with brick and mortar business. So, they planned a second business idea and shifted to that though they put a lot of hard work on their former business. The second business was founding ITProTV, a SaaS start-up to deliver online IT training.
The company till today is based on Gainesville Florida. To study their new business, Tim and Don sold the brick and mortar company. It is a self-funded business and after four years the annual run rate of ITProTV turned out to be $9 million.
How the platform of ITProTV works?
According to Tim Broom, ITProTV is like the Netflix of the IT industry. We get access to all shows by paying a very small amount monthly or yearly basis. In the case of ITProTV, there’s a huge library with plenty of IT training videos for different roles that are advantageous for job roles as well as new career opportunities. So, after you pay the subscription fees they are all available for a certain period.
Tim also says that they always like to keep the library updated and add new content. According to him, content is the king and since there is new technology coming in the market every day, updates are necessary. The platform of ITProTV contains many high-quality training videos that received Microsoft and similar level certifications. This is one of the reasons why more customers are attracted.
Business Strategies
At first, when they started with a small library of training videos, the subscription fee for a month was $57 and the annual subscription fee was $570. But, in the beginning, they rolled out an impressive 50% discount offer thus bringing down the cost to $28.5 and $285 respectively. They noticed that most of the customers went for a yearly subscription thus paying $285. And, this helped the company to make a million sales.
From 7,000 members in 2014 the number became thrice next year and by the end of 2016, they had 46,000 members. B2B features were launched this year as well. Next year, the number of members almost doubled summing up to 90,000. The company also opened a regional office in 2017. In 2018, ITProTV came in the Inc 500 list and next year it became one of the best companies in Florida.
Currently, the company is providing the knowledge of IoT to its customers in partnership with Certnexus. It started with four courses in 2019 and they are eventually going to add on. Since IoT is an industry worth $450 billion it will scale up the revenue of ITProTV.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more