Well! Instagram needs no introduction. Launched in 2010 and a heartthrob of app users all around the world ever since, Instagram enjoys about 100 million active users per month. If you are a user too, this blog can help you with the caption section to keep you popular! Read on!
Captions are Important On Instagram
Instagram is a website based on visuals. When you post a picture, there is a section that lets you write a description for your picture. But is it enough to just post a visual and expect to maintain a good number of followers without explaining it? Probably not. Also, it is an altogether different story if you are handling a business profile. You need to be precise and clear about the stuff you post. This includes the picture AND the text connected to it. Only then can your Instagram community help you grow your business, productively promote your brand, and reach the number of audiences that you initially targeted.
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So, this means you have to have several active members to see and like your posts. Not only like, but also engage in commenting on them. If the participation is somewhere between 3% and 6%, you are going well. If you are above that, thumbs up, but below that, this is a warning sign of a dying account (Don’t say you weren’t informed!)
Let Go of Your ‘Once Upon a Time’ Tales, Now!
If you into the habit of writing long tales, sorry to break it to you, but Instagram is not your place. You have to keep your descriptions short. If your post is about some knowledge-based content, the picture you shared should be able to do most of the talking. The caption is there to facilitate the image with a context. Remember: the idea is to inspire, not to bore!
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Maintain a specific brand and individual style, but also trim it to the specifications of Instagram. In a harsh rude virtual world, Instagram stands as a friendly place, and it is easy to build a business relationship here. Keep your tone friendly. Be direct and neat about your use of language.
Pro-tip: a pun here and there won’t hurt!
Use Emojis and Smilies!
As mentioned before, Instagram is a friendly place. It is open for informal communications. The use of emojis in a caption can add extra life to it. Most of the time, emojis depict moods better than words ever can! (Yes, you are not the only one who thought so!). You can highlight your text by pointing an arrow towards it, choose a coffee cup from the emojis (it is too cute to handle!) instead of writing it.
Pro-tip: Emojis are your friends, just do not overuse them. This can make your text look dull, and a little too informal (and non-serious) if it is a business-related post.
Also Read: Jacob Blackstock: The Person who Transformed the Emojis into More Realistic Bitmojis
Write an Assertive Caption!
A good caption is the one that invites people to do some action. You can give a dare to people to write a comment in parts without breaking the tempo of it. You can also ask a question in your caption. Also, you can ask people to tag their friends in the comment section. This will increase your traffic. But your post must be catchy enough to retain the traffic. It should include something that can make people stay on your profile, ideally, follow it. Just remember to be assertive. Use words like ‘GO!’, ‘Win’, and ‘MUST’ in your caption. It doesn’t make it necessary to do it. But mentally, they’ll feel the compulsion to do it if assertive words are used.
Pro-tip: Ask people to use your product, and share their views about it. And those already using it, ask them for their feedback.
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Search for Your Posts!
Want to know if your catchy captions strategy is working? Search for your posts on Instagram. You can do that by putting in your hashtag, or by your location. If you have people writing for you or promoting your business, this is the way to check it. Check if you are getting mentioned in posts and hashtags. You can also do it by using a media monitoring application. For example, if I want to check my remaining data package, I would look for Instagram hashtags mentioning Optimum Customer Service number. It will show me every post linked to it.
Pro-tip: Allow your media monitoring app to send you notifications every time your name or brand name is mentioned in a hashtag!
