Is your online magazine live & running? You must be expecting the first course of visitors to come over and interact with your news website.
We live in a digital era. With 52% of total site visits from mobile devices, you can expect stiff competition from the potential magazine website owners out there. In such a competitive era, you should adopt the right marketing strategies to bring in high traffic and ensure impressive visitor retention on your website.
Importance of a News App for Your Online Magazine
With the online sphere growing at a rapid pace, news enthusiasts are shifting their attention to popular online magazines and news portals. Due to the ever-rising cases of fake news and scams online, people are turning to reliable sources of news online. This is the reason why 36% of Americans trust only newspapers or reliable news sources to get their daily dose of what is happening around the world.
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Engaging news apps from the giants, including the New York Times and The Guardian, revealed over $544 million as revenue during 2018. Therefore, if you are looking for more visitors and increased sales for your online magazine, creating an app could help immensely.
Top Reasons to Consider the Creation of a News App
When you have an online magazine or journal portal, having a dedicated news app could deliver a multitude of benefits. Some of the common reasons to opt for the same are:
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Revenue Production
With a digital magazine, you can employ various methods to generate as well as increase the overall revenue through paid ads, paid articles, and even paid subscriptions. The reader base and the follower base are directly linked to the increase in revenue for your online business.
If you are developing a news app for your target audience, here are some points to consider:
- Try to access the overall scenario with respect to the conversion of the app into a new, reliable source of revenue
- Ensure good, captivating content to draw the attention of the target users
- Deliver user-centric content that all reader type might prefer
- Avoid using pop-up ads on your mobile app. Users out there simply refrain from seeing such ads
News apps are known to deliver an excellent reading experience while displaying ads strategically to not annoy the readers.
Readers Prefer Mobile Apps Over Websites
As per a report, around 86% of online consumers prefer mobile-based apps in comparison to websites. Just like e-commerce consumers, online readers also tend to prefer smartphone experiences over those offered by the web portals.
More readers prefer mobile-based apps because they are easily accessible and simpler to user & browse for related information. Moreover, they provide the readers with improved user experience at the same time. As a webmaster, you should aim at delivering the same with the help of a new, innovative news app.
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Improved UI
A news app should feature an interactive UI (User Interface) that serves to be attractive, easy-to-use, and user-friendly at the same time. The given UI allows the end-users to enjoy the following perks:
- Ensure a highly organized search capability
- Highlight some important segments of news online
- Save relevant content for the future
To enhance the overall readers’ experience, you can even consider including some additional features in your app. The app should not only include published content, but should also offer access to relevant video, audio, and image-related information to retain the end-users.
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Tailor-made Experiences for the End Readers
Several online tools are known to allow the marketers to personalize ads for the visitors of the website. An interactive news app allows you to collect relevant information with respect to the interests & behaviors of the readers. At the same time, the app should also aim at improving & organizing the available content on the basis of the individual requirements of the readers.
In addition to using the advanced ML (Machine Learning) technology of the app, you can also use the feedback of the users to personalize the existing content of the app. Users are known to love sharing feedback on mobile-based apps.
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Improved User Experience
In some instances, news websites or portals flood the users with additional content fragments like videos, audio files, pop-ups, and ads. All of these might simply annoy the readers. On the other hand, given the simplified nature of the news app, you can look forward to enhancing the overall user experience with the presence of the small navigation space.
This allows the webmasters to focus on the overall user experience by bifurcating flooded newsfeed and simpler sections of the news app into dedicated categories.
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Conclusion
It is quite evident that the creation of a dedicated news app for your online magazine can bring fruitful results to your business.
