Journey of Clubhouse towards developing strong customer base and revenue growth!

Project management involves a lot of planning, execution strategies, controlling the work, meeting deadlines and most importantly working together as a team. No matter what and how things are executed, but it’s success is defined by the team and its working. Now there are many tools available for project management and one such tool is Clubhouse. Let us overlook the journey of the firm to grow revenue impeccably.

WHAT IS CLUBHOUSE?

The Clubhouse has built the project management tools so that software development teams can work in the best way. It provides enjoyable project management teams that help in each stage of project management. This is more about a collaborative approach to project management. Till the date, more than 1500 companies are using Clubhouse.

CLUBHOUSE LAUNCH

The clubhouse was launched in 2016 by Kurt Schrader and Andrew Childs. The idea of Clubhouse sparked into their mind when both of them were working at Intent Media. There were a total of 150 people in that company. While doing their job, they realized that the people fight over the tools instead of working on them. That’s when they decided to build something which will ease people’s job and people will love using. They wanted to do something for making teamwork more effectively and that’s how the idea of Clubhouse emerged.

It wasn’t a one-night job. Andrew and Kurt had to spent almost 8 years for the initial phase of the product. As they were working on project development tools, they were aiming for something big and which could help them in their product building. Initially, a group of 10-30 people was able to use the tool for a project. Right before their fundraising, they already got two customers who decided to use their platform.

HOW CLUBHOUSE GATHERED THE CUSTOMER BASE?

With time, they started explaining their product to people and kept modifying as per their needs. Of course, it was necessary to satisfy customers which is the baseline of every business. They targeted some good companies so that they could grow their customer base faster. For publicizing their products and new features, they used some sites like Hacker news.

Another hack they used for publicity is they looked for the mentions of their competitors on Twitter and tried to promote their product to be used as an alternative. It was never linear progress for the Clubhouse. Someday they would get zero traction and another day a thousand. But later the customer base kept on going up and now they have more than 20000 active organizations on the platform.

HOW CLUBHOUSE GROWN ITS REVENUE

Initially, the Clubhouse was in a trial phase, what we call it beta phase. They almost had 40 customers when they decided to charge money for the service. And organizations agreed without any problem. Clubhouse onboarded many new customers and kept impressing teams with amazing features which helped them earn more revenue even faster.

The common path of revenue generation is the subscription cost to their product. It is per user, per team and per month. They have also designed small plans for the teams which have an annual subscription system.

A key principle they used to grow their business was to make customers happy. They did things like expanding the trial period if someone is taking time in making the final decision to get onboard.

MORE ABOUT FOUNDERS

Kurt Schrader and Andrew Childs founded this company with a vision. Currently, Kurt is the CEO and Andrew works as a chief design officer. Kurt works for the vision & mission-related things of the company. He holds a BSE from the University of Michigan. On the other hand, Andrew takes care of all the design and front-end related activities. He has almost 18 years of experience in this field. Andrew holds BFA in Painting from RSID.

BOTTOM LINE

Clubhouse emerged as a solution for project management teams and the idea sparked from the problems founders noticed among teams while working from another company. It’s a solid example that anyone can do a brilliant job if they focus on solving the problem than cribbing about them. Then the business model they accepted is way too unique for startups. Entrepreneurs can definitely learn from this a lot. If you keep your customers happy, your revenues are bound to go up.