Google is one of the world’s most recognized brands and is a tech-superstar due to its huge presence. We have all been helped by the search engine at some point in time in our lives. It answers everything from simple questions regarding words, to sports updates when we are stuck at work. Slowly, yet surely, the tech-giant has branched out into other ventures. With several highly successful applications like Google Maps, Google Keep and even their cloud-storage service Google Drive, the company has become an integral part of our lives. One major part of Google’s services is their voice assistant which helps us do tasks without actually touching the phone. We can use this assistant to run searches, open the camera or even call someone without lifting a finger. Since voice search is touted to be the next big thing in the years to come, Google has never spared any expense when it comes to developing its search interface.
Wonderful Marketing Strategy Behind Google Assistant
One seemingly brilliant way it has made the assistant more relatable and approachable is by replacing the usually robotic and monotonic voice, with the voice of someone we appreciate and love. Fans went crazy last year when Google announced that the new update would have the assistant upgrade to All of Me fame John Legend’s voice. However, the collaboration seems to have ended because the tech giant announced that the voice would be removed from March 23rd onwards. Here’s a look at how the unusual pairing came to be.
Unlikely Pairing
In case you got used to having John Legend pick up your chores and assist you in your everyday life, you might have to brace yourself for the news. The celebrity cameo will come to a stop on March 23rd, after almost a year of great service. News regarding John’s voice being added to the Assistant’s settings had come out last April, much to the delight of Google users around the world. Most people do not identify with or particularly like the robotic voice that is associated with voice assistants. John Legend, therefore, came as a whiff of fresh air to most users, but, unfortunately, the unlikely, yet successful pairing is coming to a close. But to be fair, Google had mentioned at the time of release that this would be a limited feature, though they had not specified the duration of the tenure.
The addition of Legend’s voice brought a lot of joy to the ears of users around the world, because it brought with it several Easter eggs, very specific to his personality. For instance, you could get a personalized Happy Birthday song, sung by Legend himself if you asked him to do so. Similarly, fans were greeted to a part of All of Me, anytime they mentioned or asked about Chrissy Teigen, who is his supermodel wife. However, it is not all bad news for users, since Google still offers comedian Issa Rae’s voice. But it would be best not to get used to her witty one-liners or sarcastic remarks because you never know when Google will take her off the list.
Special Surprises
While Google Assistant has featured celebrity voices for quite some time now, users might want to make the best of them while they still can. John Legend, however, will always be remembered for being the first celebrity to lend his voice virtually to a plethora of devices all around the world. The singer’s smooth voice, which is sinfully filled with emotion and grit was a huge hit with fans all across the United States.
Google announced the removal via a tweet that urged users to use Legend to the maximum in the time they have left and encouraged them to request more serenades from the crooner. However, though you might miss the Legend-ary voice, rest assured because the Assistant will continue to function the way it used to. The only problem being that you won’t be able to belt All of Me along with the singer himself without accessing YouTube. Also, let us hope that owing to the success of this new endeavor, Google keeps surprising us with new celebrity voices in the future.
Being a cinephile with a love for all things outdoorsy, Athulya never misses a chance to chase inspiring stories or poke fun at things, even when the subject is herself. Currently pursuing a degree in mechanical engineering, she is someone innately interested in technical and scientific research. Music reviews and op-eds define her as they allow her to explore different perspectives. Though sometimes she thinks she makes more sense playing the guitar than she does while writing.