The tech industry is evolving every day, and every big tech company, as well as the startups, are coming up with new service, products and updates every sing day. So there has to be something that the other existing companies have to do to sustain through the increased competition. Despite being one of the biggest social media networks, Twitter also knows that it has to experiment with new things so that it can maintain its position in the market.
Taking a step in the same direction, Twitter announced that is working on a new feature to be included into the platform, that would allow the users to see tweets based on their chosen interest on their timeline. For now, the company is still testing the feature and will be launching soon after the successful tests take place.
With the new feature, the users will be able to follow their interests as they do for any individual’s account, and this way, Twitter will curate a relevant feed for the users. The platform is going to take the help of machine learning to bring the tweets based on the user’s interest together and show it up in their feed.
The company is calling the new feature “dedicated interest experiences”, which it has already talked about in recent years and finally it is conducting tests with them. The topic of interest for the users can be any of the sports teams, celebrities, or the television shows, but according to the product manager at Twitter, Rob Bishop, for now, the interest will only be based on sports. The initial tests are being carried out on the android devices only.
With the feature, Twitter will also bring up topic suggestions for the users, so that they can find their interest among the suggestions and follow them. Also, there will be an option to mute a particular topic you do not want to see the tweets about.
Twitter is also testing another feature, through which the users will make a list of their interests they follow and want to follow. The company even demonstrated the feature, where a product manager mixed hashtags and a few individual accounts to make a list. The list was accessed by swiping the app’s home screen.
The company is also looking forward to testing the other features like search option in DM, reordering a certain photo in a posted tweet, customizable timeline and support for Apple’s Live Photos.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.