We are flooded with the ride-hailing services and Uber being the leader among them all, is giving a tough challenge to even many of the home-grown companies in various countries. Ola the India-based ride rental service provider has been also facing similar competition, ever since Uber has entered India. But to move ahead and beat the competition, Ola finally crossed borders and launched its first international ride-hailing service in Australia in January 2018.
Now the company is moving even forward and will be starting its ride-hailing service in the capital city of the UK, i.e. London. Last year, Ola started operating in South Wales, and it has now obtained the license from Transport For London (TFL) to start private hire vehicles (PHV) ride-hailing service in London. Though the validity of the license is only one year, and it is a non-carriage license.
According to the rules of the Transport Regulatory of London and the PHV licensing, the Ola drivers will need to register themselves and their vehicles with the license to run the Ola service in the city. Any vehicle that is having a seating capacity of up to eight passengers is eligible for the registration.
“London is one of the world’s most iconic cities and hosts a progressive mobility environment. We couldn’t be more excited to bring Ola to London in the time ahead! We are looking forward to building world-class mobility offerings for London, by collaborating with drivers, riders, the government and local authorities. Londoners will hear more from us closer to our launch in the city, as we get ready to serve them.” One of the Ola spokespeople said.
With more than 8 million people living in London, the scope for the service is quite high. Along with the PHV cabs, Ola also holds the license for the Black cabs, and over 10,000 drivers are already registered with Ola platform. The company has plans to collaborate with local drivers, transport services and government to bring better services to people of London and will be launching its services by the end of this year.
Since last August, the company has been expanding in various cities of the U.K and got the PHV licence for Liverpool, Birmingham and Reading in March this year.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.