Snap Inc. CEO Evan Spiegel hosted the Snapchat’s first partner summit in Los Angeles on Thursday, where he announced a few new features, and a new suite of products, in his keynote speech. According to Spiegel, the company is all set to introduce a new revamped AR camera, Snap Games, and integration with third-party apps.
The company has been facing a lot of pressure and competition by its rival companies, Facebook and Instagram. Therefore, Snapchat is also trying to get ahead of the competition by introducing new features and products.
Going through the facts, Spiegel said, “In the United States, Snapchat now reached nearly 75 per cent of all 13-34-year-olds, and we reach 90 per cent of 13-24-year-olds. In fact, we reach more 13-24-year-olds than Facebook or Instagram in the United States, the UK, France, Canada and Australia.”
Like its contemporaries, Apple and Google, Snapchat has introduced an ad-supported Snapchat gaming platform and has teamed up with some renowned game developers. The platform will be rolling out the game titles including Bitmoji Party, Tiny Royale, Snake Squad, C.A.T.S. Drift Race, Zombie Rescue Squad, and Alphabear Hustle. The Bitmoji kit has also got new updates, and now those Bitmojis will also reflect in Venmo and Fitbit devices.
The Snapchat Lenses integrated with Augmented Reality, now will help its users to solve math equations and other features like body tracking, hand tracking as well as pet tracking are also added to it. The new AR bar will be located under the Lense slider, and the user can select any of the options according to their need. Also, over 400,000 Lenses have been created for the updated Snapchat.
The company has also introduced Landmarks, that includes filters that are specifically designed to get applied when the camera points to any of the iconic places like Eiffel Tower in Paris, Capitol One building in Washington, Buckingham Palace, The Flatiron Building in New York City, etc.
According to Snapchat, now the users will be able to post the stories directly to its other partner social media platforms. The first platform that will have this feature is Tinder. Also, Snapchat will let the users share the music they are listening to on the JioSaavn on Snapchat and Netflix will also get similar support.
The company is also about to monetise the third party apps to help its partners to get some benefits.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.