It has been less three weeks since Spotify has entered the Indian music streaming market. And now, Google has also just entered the same market after it launched its new music streaming service, the YouTube Music, along with YouTube Premium and YouTube Music Premium.
The YouTube Music will be a free but ad-supported music service for the Indian users, whereas the YouTube Music Premium will be a paid service like YouTube Premium. YouTube Music Premium will cost Rs 99, and the YouTube Premium will cost Rs.129, a month per user, offering an ad-free experience to its users. Through the premium service, the users will have access to features like background play, and millions of tracks and videos, which also will be available for offline downloads. The YouTube Premium subscribers will also get access to YouTube Originals, and YouTube Music Premium.
YouTube is already hosting over 245 million monthly active users, and the number is constantly increasing every day. It has been an effective platform for different types of content creators, especially for the musicians.
“India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.” said Lyor Cohen, Global Head of Music, YouTube.
Google is already active in the music streaming service with Google Play Music. For now, the subscribers registered with the Google Play Music service will also be able to access their purchased music and uploads through their YouTube Music service.
The Indian music streaming market is already dominated by the streaming services like Amazon Music, Apple Music, JioSaavn, and Gaana, etc., and in this tough competition, to lure new customers, Google is offering a special introductory offer of 3 months free subscription for YouTube Music Premium to be redeemed by March 31, 2020. But the offer is valid only for the people who are not registered to the YouTube Premium or Google Play Music. Also for the Samsung Galaxy S10 users, Google is offering the same free subscription for a period of four months.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.