WhatsApp is planning to expand its business outside the U.S. and has appointed Abhijit Bose, co-founder and CEO of payment device maker Ezetap, as the head of WhatsApp India, in order to build a bigger team outside California. Facebook-owned WhatsApp confirmed the news on Wednesday and said that Bose will join WhatsApp in early 2019, and will be based in Gurugram. The main operation of Bose will be to constitute a team that will work towards curbing the spread of fake messages.
The Indian government had been putting pressure on the company to take some actions against the spreading of fake news in India, through the WhatsApp messaging app. Less than a month ago, the vice-president of WhatsApp, Chris Daniels, and the IT minister Ravi Shankar Prasad had a meeting, where Danial had discussed regarding the team he had constituted in India, that will start functioning soon against the spread of the fake news. Around two months ago, WhatsApp had also appointed Komal Lahiri as its first Grievance Officer for India.
Matt Idema, the chief operating officer of WhatsApp said, “WhatsApp (the company) is deeply committed to India and is excited to keep building products that help people connect and support India’s fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India.” Bose with his team will also help the companies of small to large scale with easy communication with their customers. The company is also focussed on creating and introducing new products for the Indian public.
“WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It’s not only how so many families stay in touch, but increasingly it’s how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy,” said Bose.
Bose has been responsibly operating a huge business from past seven years, and he knows the technicalities of how to handle a big team. Appointing him as India’s head, WhatsApp has taken the first step to sustain its presence in India, as it was slammed by two notices from the Indian government for not taking any actions against the fake news spreading on WhatsApp. The second notice even stated that if WhatsApp will not put adequate checks in place, the govt will consider the messaging app as the supporter of rumour distribution and legal consequences will follow against the company.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.