According to a report released on Friday, Walmart has overtaken Apple as America’s third-largest online retailer. Last year, Apple was at the third position, after Amazon and eBay in the list of the top retailers of the U.S. with 3.8% share in the total online sale (2017). Due to a decrease in the sales of Apple’s smartphones and electronic devices this year, Walmart was successful in surpassing Apple and taking over its position on the list.
The eMarketers had estimated a boost in the sales of Walmart that it will have approximately 3.7% of the share in the online sales in the U.S., but as the Walmart’s online business is growing quickly, its share in the total online sales of the U.S., raised to 4 per cent. Apple managed to get only a per cent rise in its online sales from the previous year, i.e., 3.9 per cent. It is expected that the growth in the sales of Walmart would grow by 39.4 per cent, just behind the sales growth of Wayfair, that is expected to be 40.1 per cent, by the end of 2018.
The latest prediction by the eMarketers shows that by the end of the year Walmart will capture $20.91 billion online retail spending this year. Walmart, itself, had also reported its third-quarter profits with revenue of $124.9 billion, 1.4 per cent up from a year ago. The company has seen a rapid growth in its sales due to its efforts through every means.
Wallmart has adopted the right technology to ensure a better customer experience, providing them with an omnichannel platform to use all its services. The app provided by Wallmart helps in easy shopping as well as let them track their orders and locate the items in the store using digital maps. In the holiday season, it has also got rid of the $35 fees for its two-day delivery and has offered no-delivery charges for other delivery options. After Wallmart, the two-day delivery service has also been adopted by Amazon for its festive-season sales.
Walmart U.S. CEO Greg Foran said, “We can provide a much better customer experience because we are in stock of the right item, at the right time at the same time it is going to help us be much more precise.”
The tech giant, along with its online retail business, is also planning to raise outlook of its physical stores to increase up to 3 per cent share in its sales for the fiscal year 2019, targeting the same years earning up to $4.65 to $4.80 a share.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.