Spotting a delivery boy, with his company’s branding food box, has become quite a common thing these days. But, a few years ago, these delivery services were limited to a few restaurants only. The saying ‘necessity is the mother of invention’ can’t be denied, if your late night craving leads you to launch a food delivery service very next day. Same happened with the founder of Deliveroo, Will Shu, who was working as an investment banker in London, and an idea to start a food delivery service clicked his mind, during one of his late night shifts.
Early Life
Will Shu aka William Shu, is a 38 years old American entrepreneur, who was born in 1979 in a Taiwanese household, in Connecticut, United States. He attended the Northwestern University, where he received a bachelor’s degree. After graduating in 2001, he started working at Morgan Stanley in New York as an investment banking analyst. After working for a few years, in 2010, he decided to return back to the US and completed a master’s degree in Business Administration from Wharton Business School.
After his MBA, he joined S.A.C. Capital Advisors as an analyst. In 2012, he started working as an investment banker at the London branch of Morgan Stanley.
Founding Deliveroo
While working for Morgan Stanley in London, Will Shu faced difficulty with arranging food at mid-nights at his office. An idea of starting a delivery service hit his mind and discussed the same with his childhood friend and software engineer, Greg Orlowski. The idea looked fine, and Will contacted his landlord who also owned a cafe. His landlord became his first client and ultimately, Shu became the company’s first delivery boy.
The restaurants like Pizza Hut were already delivering food to their clients, but, Deliveroo became a delivery service that helped all size’s restaurants to deliver food to their customers through a single delivery service.
In the beginning, partnering with his landlord’s cafe, Will delivered food in the surrounding area, to understand the business on both the sides; the restaurant and the customer. Slowly, he reached more restaurant owners and managed to sign a contract with them. According to the contract, he would deliver the food to the customers that will cost a small amount to the restaurant. He worked, as a delivery boy, alone for 9 months and his delivery service became famous, receiving really good feedback from the customers. After nine months, he started hiring more employees for the company. By 2014, the service expanded to other cities of London and in 2015, Deliveroo reached Paris, Berlin and Dublin.
In 2017, the company’s worth was estimated to be around £1.5 billion, and it had expanded to 12 countries and was working in more than 150 cities. Deliveroo helped many independent restaurants to reach more customers, in the neighbouring localities. These small, independent restaurants, have always been the main focus of the business plan of Deliveroo. Will intends to build a separate kitchen for the delivery operations for those independent restaurants.
Personal Life
Will holds the American nationality and lives in Notting Hill, London. He still continues to deliver food once in two weeks for Deliveroo.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.