If you are a AdSense publisher, you must be aware of AdSense program guidelines. AdSense program guideline comprises of content policy and rules to detect fake, fraudulent clicks on Ads.
Any violation of any of these guidelines can result in either a ban on your AdSense account or stopping Ad serving on the website violating the policy guidelines. AdSense publishers are supposed to run ads on a website which has family safe content (no porn or obscene content, images or videos) with no copyright infringement.
Google ads aren’t permitted on sites that contain harassing or bullying content, or on content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity. Additionally, Google ads may not appear on content that incites or advocates for harm against an individual or group.
Off late Google has gone quite aggressive in implementation of AdSense policy guidelines. Google has been disabling Ad serving for any website which has nude or porn content. If you’re using AdSense and have such content which violates AdSense policy, don’t wait for warning notification from Google. Either remove ads from such content or remove such content from your website. Now a days Google instead of disabling AdSense account, disables ads on domain itself. In such scenario you won’t be able to runs ads even if you have another AdSense account.
Steps to follow if your AdSense account or website is banned
In case Google has already disabled ad serving on your website or blog, do following in order to get Ads enabled-
- Take steps to remove violation- either remove such content or remove Google Ads
- Disallow such URLs and keywords for AdSense bot in Robots.txt.
Example- User-agent: Mediapartners-Google
Disallow: /*xxx - Make internal process comprising automated as well human resources to check content quality including that of images and videos
- File an appeal with Google using this form
Google AdSense policy review team would review your website for violations and if they find everything fine, Ad serving would start. Normally this process takes around 5 to 6 days before you get to hear from policy team. See it as an opportunity to improve content quality on your website or blog which will not only earn you more from Ads, but also good ranking in search engines.
If you are using Google DFP, you might find it difficult to get AdSense Ads enabled since most of the time policy team fail to find AdSense code in HTML sources of your pages. If your account is eligible you can send an email to AdSense support as well using this page.
If your account is disabled due to some unethical activity or clicks, file an appeal here. For more details on AdSense policy guidelines visit AdSense support page.
